1.9 Google Policies

AdSense works. I know it works because I’ve got the stats, the checks andthe bank balance to prove it. And all of the methods that I used to increasemy AdSense revenues are completely legitimate and in line with Google’spolicies.That’s important. It is possible to cheat AdSense. But you’d have to be crazyto do it. You can make so much money working within Google’s rules that torisk getting thrown out by putting ads on pages without content or bypersuading users to click on the ads is just plain crazy.You can find an excellent run-down of Google’s do’s and don’ts (mostlydon’ts) at https://www.google.com/AdSense/policies. The things to look outfor in particular are:

Code Modification

You have to paste the AdSense code onto your site as is. And you don’t needto do anything else! Your AdSense account will let you play with colors andplacements (and getting those right is what will really rocket your income) sowhy bother playing with Google’s HTML? It’s not necessary and it could getyou a lifetime ban.

Incentives

When the ads appear on your page, you have to leave them completelyalone. You might be tempted to tell your users to “click here” or support yoursponsors but if Google catch you, they could well cut you off. They wantpeople to click because they’re genuinely interested in the ad. Get yourstrategy right and they’ll do just that.

Content

Google is pretty picky about where the ads are displayed. They don’t wantadvertisers complaining to them that their services were being promoted ona site that supports gambling or is filled with profanity or contains more ads than content. If your content doesn’t come up to scratch, you’ll need asite that does.

Prohibited Clicks

And nastiest of all are the people who either click on their own ads or createprograms to do it for them.The bottom line is that you don’t need any of this stuff. Maximizing yourrevenue within the rules is easy!